ACT Percentiles and Score Rankings

ACT Percentiles and Score Rankings SAT / ACT Prep Online Guides and Tips What’s the difference between a good ACT score and a great ACT score? One way colleges make that distinction is by looking at ACT score percentiles. ACT score percentiles help colleges compare students with one another, rather than just looking at everyone’s individual score. Learn more about your ACT score percentile so you can maximize both your study time and admission chances. Then, find out your current score percentile using our detailed charts. What’s an ACT Percentile Ranking? Your percentile ranking is a comparison of your ACT score with everyone else who took the test. Specifically, your percentile tells you how many people you scored higher than. The ACT will give you a percentile ranking for your composite score as well as for your four subject-area scores. (For more on how the ACT is scored and how your composite is calculated, check out our guide.) Your ACT score percentile is not like a grade out of 100;rather, it’s a comparison between you and other students. For example, if you get in the 70th percentile, this means you scored higher than 70% of test takers. It doesn’t mean you got exactly 70% of the test questions correct. (In fact, the ACT is tricky enough that if you got about 70% of the questions right, your ranking would be closer to the 75th percentile.) What Are the Current ACT Score Percentiles? Now that you know about percentile rankings, it’s helpful to know what the ACT percentiles actually are, both for composite scores and individual section scores. You can use the following chart to find percentile rankings for your overall ACT composite score and for each section (English, Math, Reading, and Science). To find your percentile, first find your score between 1 and 36 on the left-hand side, and then slide over to the correct subject area or composite to see your percentile ranking. For example, a composite score of 30 has a 93rdpercentile ranking, but a Reading section score of 30 has an 87thpercentile ranking. Here's the most recent ACT percentile data from 2018: Score English Math Reading Science Composite Score 36 100 100 100 100 100 36 35 99 99 99 99 99 35 34 96 99 97 98 99 34 33 94 98 94 97 98 33 32 93 97 92 96 96 32 31 91 96 89 95 95 31 30 90 95 87 94 93 30 29 88 93 94 92 91 29 28 86 91 82 90 88 28 27 84 88 80 88 85 27 26 82 83 77 86 82 26 25 79 78 74 82 78 25 24 75 73 70 77 74 24 23 70 68 66 71 69 23 22 64 63 60 64 64 22 21 59 59 54 57 58 21 20 53 55 49 50 52 20 19 48 51 43 44 46 19 18 44 46 38 37 40 18 17 40 38 33 30 34 17 16 36 29 28 25 27 16 15 30 18 22 18 21 15 14 24 8 18 14 15 14 13 18 3 13 10 9 13 12 14 1 9 6 4 12 1 5 4 1 10 6 1 3 2 1 10 9 3 1 1 1 1 9 8 1 1 1 1 1 8 7 1 1 1 1 1 7 6 1 1 1 1 1 6 5 1 1 1 1 1 5 4 1 1 1 1 1 4 3 1 1 1 1 1 3 2 1 1 1 1 1 2 1 1 1 1 1 1 1 Source:ACT.org Did you know an improvement of 4 points on the ACT will revolutionize your chances of getting into your dream school? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. One important thing to note is thatthere's really no difference in percentiles at the highest and lowest score ranges. At the upper end, anything higher than a 34 composite score is in the 99th-100thpercentiles. Similarly, at the lower end, any composite score between 1 and 8 is in the 1stpercentile. However, things change quickly in the middle. For example, a 3-point jump from 17 to 20 raises your percentile from the 34th to the 52nd- or, from below average to average. To take another example, a 3-point jump from 26 to 29 takes you from the 82ndpercentile to the 91stpercentile. Getting into the 91st percentile is fantastic because it puts you in the top 10% of all test takers. What all of this means is that if you get a lower or middle-range composite score, raising it by just a few points can have a dramatic effect on your percentile ranking and thus your college admission chances. In addition, unless you're shooting for the most elite schools, if you get a 34 composite or higher, you probably shouldn't worry about having toretake the ACT. What About ACT Subscore Percentiles? ACT subscores give you more detail about your performance on the ACT and what specific areas you can improve on. However, as of late 2016,ACT, Inc.,no longer releases public information about percentile ranks for ACT subscores,so the only place you can get information about your performance on subscores compared with other test takers is your own ACT score report. If you haven't taken the ACT and are curious, you can take a look at this sample score reportfor the 2017-18 testing year. Note thatcolleges likely will not look too closely (if at all) at your subscores. When it comes to the ACT, your overall composite score is most important.It's the number most colleges use when reporting admitted student score ranges, and the scoremost often used to determine scholarship recipients. Ultimately, subscores can be used to give more context about your performance, but they're not be-all and end-all numbers. Does My ACT Percentile Actually Matter? Percentile rankings are important because they help colleges compare your ACT performance with those of other test takers. But the ACT score ranges for the colleges you're applying to are far more important than your overall percentile ranking. Colleges have average ACT score ranges for admitted students that usually don’t change drastically from year to year, and they rely on these ranges when making admissions decisions. This range is the middle 50%, or the 25th and 75th percentile scores,of admitted applicants. To find ACT score ranges for a college, search "[School Name] ACT scores PrepScholar." By doing this for all of the colleges you want to apply to, you can come up with a target ACT score. Your goal score will then be equal to the highest 75th percentile score for your schools. The goal is to get a higher than average ACT score for your dream college. Though your target score is most important, ACT percentiles can help you interpret your own scores better. For example, say you got a 30 on Math (95thpercentile) and a 24 on English (75thpercentile). Without percentile data, it would be hard to say exactly how much better you did on Math than on English.But with rankings, you can see that your Math score is excellent and your English score, while strong, could be improved- a 3-point jump to 27 could net you an 84th percentile score. To sum up, percentiles are a very helpful tool, both for college admissions officers looking at your application and for you in your own studying. But rather than obsessing over your ranking, aim for a score that is competitive for the colleges you want to go- this willgive you your best shot at getting into your dream school! What’s Next? Now that you know about the importance of percentiles, learn more about the average ACT score and come up with your own personal target score. Dreaming big? Find out what ACT scores you need to get into the Ivy League. And if you’re aiming for perfection, check out our guide to a perfect 36, writtenby our resident full scorer. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Halle Edwards About the Author Halle Edwards graduated from Stanford University with honors. In high school, she earned 99th percentile ACT scores as well as 99th percentile scores on SAT subject tests. She also took nine AP classes, earning a perfect score of 5 on seven AP tests. As a graduate of a large public high school who tackled the college admission process largely on her own, she is passionate about helping high school students from different backgrounds get the knowledge they need to be successful in the college admissions process. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Small essays

Small essays The Dead Sea is known for its high salt concentration which inhibits life for most organisms. The high salt concentration damages the organisms DNA by depriving the cell from the water they need to keep the structure of its double helix, leading to a faulty DNA strand which causes the cell to malfunction or die. It has been discovered that a tiny critter from the Dead Sea is teaching scientists new things about biotechnology, cancer, possible life on other worlds. Scientists believe that the tiny organism known as Halobacterium may be the solution to protect astronauts from space radiation which damages to the cells DNA. After the discovery of Halobacterium, NASA has funded researchers at the University of Maryland to conduct a series of experiments to test the microbes ability to reconstruct its DNA. The microbe was exposed to several types of hostile environments that have totally fragmented its DNA, and the organism has put back in working order its complete chromosome within several hours. The leader of the University of Maryland research team, Jocelyn DiRuggiero, began a number of experiments on the microbe trying to reveal its DNA repair machinery. The little organism was exposed to intense UV radiation (UV-C 254 nm), under which most organisms such as E. Coli would not survive, yet 80% Halobacterium survived and went on proliferating. Other experiments included exposing the bacterium to a vacuum environment simulating the vacuum of space. As water evaporated and salt crystals were left behind, the bacterium was trapped inside the crystals in a semi-dormant state. It was found that the bacterium could live in a dormant state for long periods of time until it was dissolved back in water. At the Institute for Systems Biology in Seattle, scientists have access to a tool known as the DNA Microarray, where they can observe the mechanisms involved in the DNA repa ...

Personal Leadership Essay Example | Topics and Well Written Essays - 3000 words

Personal Leadership - Essay Example It was not enough, so I took a Gallup strength test as well. According to the Gallup strength test (Garcia, 2012) my top five strengths were responsibility, connectedness, belief, restoration and adaptability. I also scored a 36 out of 50 on the emotional intelligence assessment, which showed that I was empathetic and self-aware of my surroundings. My social intelligence assessment also helped me understand that I have the ability to persuade and motivate people. My leadership course made me understand that all strengths have its respective shadows (Northouse, 2014). For example, if I find my strength in my belief, it can also make me narrow-minded and bad opinionated towards the beliefs of others. Moreover, it might also make me start believing in something that holds no true ground. Therefore, all of my strengths have their respective weaknesses that I need to take care of in order to become the best of the leader that I can. My strength of connectedness can also lead me to start thinking too deeply about different matters of life instead of leaving them as it is. I may be responsible but my weakness lets me take on more than necessary responsibilities on my head in order to please and try out others. Similarly, my ability to adapt to situation also causes one of the most difficult weaknesses, my failure to plan on time. The leaders that I have seen in my life have been those that have extraordinary confidence. By observing them I have understood that a leader that has the capacity to lead himself. They are typically capable with their time, their assets, and with their personnel. I accept that gratefulness presupposes obligation. A decent sample of this is the point at which some person drops some change on the ground, I accept that a grateful individual, and thus, a capable individual, will get the change. We have all seen somebody that simply carries on as though they had not in any case perceived

Research paper on Marie Curie Example | Topics and Well Written Essays - 3000 words

On Marie Curie - Research Paper Example Marie spent most of her entire life in France, married scientist Pierre Curie, got two kids (Irene and Eve), and devoted her life to scientific research that led to her discovery, and two Nobel prize awards in physics and chemistry. She was a woman subjected to humiliation and discredit because of her affair after the death of her husband. This was associated to her scientific work and was an effort to bring her reputation down. Today, most of her work and discoveries are subjects to reference in medical fields, and have contributed a lot to the evolution of cancer treatment, X rays, and development of nuclear weapons. Keywords: Marie Curie, Pierre Curie, Discoveries, Radium and Polonium, Russian Government, Warsaw, Paris, Sorbonne, Nobel Prize, Radium Institute, Science, Research , Laboratory, X Ray, Nuclear Introduction Marie Curie is one of the greatest role models for women in the contemporary world. She was confronted by numerous plights that continue to impede women’s su ccess in workplace domains to this day. Her life, character, actions, and decisions were shaped up by her experiences as she grew up, the people she interacted with in her early life, and the motivations she had to change people’s ideologies, and prove capable of contributing into the scientific revolution. Women have for a long time been left out in important factors of development. Their perceptions are still ignored to certain extents in the society, which makes them feel that they can only accomplish with the help of great men by their side. Marie broke off from that stereotypical ideology and demonstrated her great intuition and tenacity to succeed in scientific evolution, even in the trying times and circumstances that linked her personal life with her work. Marie Curie passed through difficult and tempting moments, ranging from loosing some her family members at a young age, rejection in studies based on the existing law in her country, catering for her education and h er family when she moved to Paris, not to mention the hard decisions she had to make to strike a balance between her work, desires, and family. She confronted her situations with determination and perseverance, despite lack of recognition to her efforts in scientific discoveries, but tactically used any available opportunity to defend her course till she convincingly earned it. The Early life of Marie Curie Marie Curie was originally born in Poland at a time of political difficulties in a place called Warsaw. Marie was the last among five children in her family, and lived between 7th November 1867 and 4th July 1934 (â€Å"Polish Girlhood,† n.d.). Her original name was Maria Sklodowska and her childhood nickname was Manya. Numerous wars between the existing European monarchs and the local Poland’s revolts, the resulting treaties, political issues and instabilities had led to disintegration of Poland, which ended up affecting Warsaw’s economic and social structure s. The communities and reds of Poland at the time had made numerous attempts for revolution against the dictatorship monarchs, who had deprived them for a long period. Marie was born when Poland was under the Russian government. Russian governors had been placed in charge of different regions of the land, and continued to execute their repressive rule on the people. Warsaw, Lithuania, and Ruthenia were the major active locations in former Poland, whose populations exhibited political demonstrations and uprisings to challenge the Russians. Russian rule gained strength

NASCAR's New Strategy Case Study Example | Topics and Well Written Essays - 750 words

NASCAR's New Strategy - Case Study Example The lawsuit filed by a shareholder can be detrimental to NASCAR in the long run as it can lead to huge contingent liabilities. Considering the prevalence of bias in favor of the company-owned ISC, there is a small probability that NASCAR will win the case. The new rating system put forward by Brian France is met by hesitation and resistance from the current drivers. This can also probably discourage other players and hurt the company's operations. Brian France also needs to consider these issues in the face of NASCAR's move in opening a new track in New York City. All of the aforementioned considerations will have a great impact on this market development strategy. Brian France has three strategic alternatives to choose from in order for NASCAR to sustain its position in the market: 1. focus on developing strategic alliances with its sponsors and forging new ones by finding new venues where the sponsors are given more exposure; 2. voluntarily divest its shares by selling some of its stock to other shareholders; and 3. finding new markets such as Canada. NASCAR recognizes that sponsors are the lifeblood of the business organization. Without sponsorships, stock car racing events will not be held and funded. Thus, the move in developing tighter strategic alliances with current sponsors will be advantageous. ... However, this will give NASCAR the problem of identifying ways on how added and enhanced exposure could be given. The company can also voluntarily divest its shares in order to ward off threats of other lawsuits because of bias and unfairness. This can also give the business organization new blood and ideas which can be beneficial in the long run. However, divestiture can posts problems especially on the management aspect. Looking for other markets like Canada will give NASCAR and its sponsors new opportunities to promote their products. However, in pursuing this alternative, the company also needs to shell out huge amounts of investments. RECOMMENDATION: This paper recommends that NASCAR pursue the first alternative that is, pursue tighter strategic partnership with its current sponsors through the identification of venues where they get more exposure. The company can do this by setting up online gaming and putting advertisements in its gaming website. NASCAR timed advertisement during games can widen the sponsor's reach and gives them more exposure thus, maximizing their investments.

The Dangers Of Cyber Bullying

The Dangers Of Cyber Bullying Todays children and young people have grown up in a world that is very different from that of most adults. As mobile phones and internet use become increasingly common, so has the misuse of technology. Many young people experience the internet and mobile phones as a positive, productive and creative part of their activities and development of their identities; information communication technologies support social activity that allows young people to feel connected to their peers. This research will explore the various ways that cyber bullying has become prominent in todays youth. Bullying does not only prevail in schools now, but also in the Internet. Todays technology and internet play a major role in cyber bullying. Every day of our lives we are exposed to the benefits of technology; innovations such as mobile phones enable us to communicate, and collaborate more effectively than before. However, in the possession of those who wish to inflict harm upon others, these inventions can be leveraged for nefarious purposes. One severely dangerous and unfortunately obscure application of technology is cyber bullying. Cyber bullying is when a child or teen is threatened, humiliated, or harassed by another child or teen using the internet, mobile phones, or any other digital technology. Cyber bullying involves the use of information and communication technologies to support deliberate, repeated, and hostile behavior by an individual or group, intended to harm (Belsley). Cyber bullying has been used to augment bullying that is occurring in school. The major differences between cyber bullying and traditional bullying are that the bully does not have to see the victims reaction to the harassment, the victim can remain anonymous, the harassment can occur at anytime, and the audience has the potential to be worldwide. Parents are not currently familiar with cyber bullying, but this aspect of cyber bullying will change with time. Many of the strategies that were successful with traditional bullying could be applied to cyber bullying. If adults become involved in this kind of behavior, it is called adult cyber-harassment (YoungWomensHealth). This is a far cry from the bullying behavior from days gone by. I interviewed people from two different generations. Carrie was in high school in the late 1940s. Alana: Was your school setting similar to that of today? Carrie: No, we were all taught in a one room schoolhouse. Grades one to seven learned lessons together. Alana: Was there any bullying going on back then? Carrie: No. Just chiding or what some folks call doing the dozens. Children were accustomed to behaving. They cared about what their parents thought. They never wanted to embarrass their parents. It was respectful almost all of the time. Alana: Did any child kill themselves over being picked on? Carrie: No. Never. Alana: Thank you for your input. Aishah was in high school in the 1980s. Alana: How were children bullied when you were in school, and was there a lot of it? Aishah: Oh yeah. There was bullying back in those school days. It wasnt viscious like it is today, though. Alana: What did children do or say? Aishah: They would write ugly messages on bathroom stalls and student desks or pass ugly notes in class. Alana: Did anyone fight over rumors and name-calling? Aishah: They fought and were friends the next day. Alana: You all used computers. Who was bullied by computer? Aishah: Please, not too many people had a home computer. They were kind of expensive back then, and we played Space Invaders and one other game on them. Thats it. Alana: Did teens and pre-teens have cell phones or other electronic communication devices at that time. Aishah: Oh absolutely not. Those were very expensive back then, as were the charges. Only doctors, lawyers and drug dealers carried cell phones and pagers. Alana: Does it seems as though all of the new electronic forms of communication have contributed to cyber bullying. Aishah: I do. 100 percent! Numerous physical and mental ailments can ensue from online harassment in youth and adults all over the world. Whereas traditional bullying is confined usually within school boundaries, cyber-bullying can take place at any time or place, even in the privacy of ones home. Therefore, students who are electronically engaged can be cyber bullied at any time. Options for escape are extremely limited, with the principal options being either to cease using the Internet or ignore the harasser. Preliminary research by Willard suggests cyber-bullying may produce even more damage to youth, with such consequences ranging from low self-esteem, anxiety, anger, depression, school absenteeism, poor grades, an increased tendency to violate against others, to youth suicide (Willard). Examples of cyber bullying are sending threatening or offensive e-mails, instant messages, or cell phone text messages directly to the victim (WiredKids). Some cyber bullies berate their intended victims by sending mass e-mails, or text messages, to a large group of their peers to humiliate them. The appeal of using instant messaging, email or other communication platforms for bullies is the advantage of covert humiliation. Users can hide behind their IP address, which is little accountability for their actions, and the probability of the abuse being traced to an individual culprit being slim to none. Temporary email accounts and pseudonyms in chat rooms, instant messaging programs, and other Internet venues can make it very difficult for individuals to determine the identity of aggressors. The nature of much of this of this cruelty also prevents blame from being duly laid. The phenomena deals more with the ability to reach such a wide audience and humiliate, threaten, or virtually destroy the reputation of another with a single click of a mouse or the send button on a mobile phone. Although rumors spread fast with word of mouth, they are not able to reach as many people in such a short period of time as they would with text messaging. It is very difficult to defend oneself from cyber bullying when the audience is vast, and the perpetrator is often anonymous. Those who bully others seek to establish power and control over others that they perceive to be weaker than them (Belsley). The motivation of bullies is sometimes due to a lack of confidence and a desire for control. Bullying on the computer is quite cowardly, because the perpetrator wont confront their victim in person. The lack of face-to-face interaction in cyber bullying, reduces empathy in bullies and the fear of getting caught. Cyber bullying is strange thing. Although there is no physical violence, cyber bullying can be more frightening to the targets because there are, potentially, an unlimited number of witnesses. When bullying is anonymous, targets are unaware of whom to watch out for or respond to attacks; which can lead to feelings of helplessness. Over half of teenagers who are targeted by cyber bullies never actually report it. Cyber bullying often occurs away from adults. Therefore, witnesses or bystanders to cyber bullying have a very important role to play when it comes to putting an end to it. They represent social consensus and in this capacity, have an important role to play in stopping or supporting cyber bullying (BeWebAware). The latest technologies used by cyber bullies are camera phones, built-in digital cameras into the phones, add new dimensions to the problem. Cyber bullies use them to take pictures of a victim in the restroom or locker rooms and post them on the web or send them to others through e-mail or picture messaging on a cell phone. Violent fights at schools are captured by students on their mobile phones and then sent to others or posted on websites like YouTube, MySpace, or Face book for others to view and comment on, causing harm to the victims. Now school administrators and teachers are being asked to oversee students in cyberspace, which anyone can access just about anywhere, anytime, day or night (Franek). If the offending media is a video file of a schoolgirl in a compromising situation that is being shared from phone to phone, is everyone who has a copy of the file worthy of punishment? It is these issues, and many more that have prompted a timely increase in the awareness of cyber b ullying. On social networking sites, they allow you to tag the names of people who appear in a photo. This simple act can lead to cyber bullying, as these photos will appear in any search engine under the persons name, allowing the victims to be exposed. Children and teens write messages for all of their friends to see in blogs. However, kids sometimes use these blogs to damage one anothers reputations or invade their privacy (WiredKids). Sometimes teens set up fake profile pages, impersonating others, degrading them and saying things designed to harm and humiliate them. MySpace is the number one social networking site for high school age students and younger. Most kids use MySpace to set up profiles and share information about themselves, their favorite music, Hollywood stars and other interests with kids in their school or neighborhood. For most, MySpace represents a fun form of self-expression that utilizes the latest online technology. However it is executed, cyber bullying on MySpace remains a significant problem. While many chalk it up to kids being kids, more and more are starting to realize that a nasty post on someones MySpace page is as bad or worse that a taunt yelled across the schoolyard. Facebook is similar to MySpace except that it is geared towards a slightly older audience, the music and customization functionality is a lot less robust than found on MySpace, but is still being used by cyber bullies to harass their classmates and ex-friends. The rules of engagement are similar to those found in MySpace. People will either use their own profile to harass others, or create fake identities and build profiles to harass other people or dupe them into thinking another person is interested in them, romantically or as a friend. When on Facebook, sometimes you get requests from people you dont know through your friends. Many teens want to seem popular so they accept the unknown people, to expand their friends to try and get as many as possible. When a friend doesnt like something youve said or done, they can bad mouth you to the people that are on your friends list. One of the fastest growing social media enterprises, Twitter, allows people to follow one another by posting regular updates about their activities. Twitter is seeing a growing number of cyber bullying incidents as more and more kids figure out how to post hateful, harassing information about their friends and deliver it via Tweet to as many followers of the site as they can. In the most extreme cases of cyber bullying, many kids are going to the trouble of building entire websites from scratch in order to use them to humiliate another individual. A common method for doing this is to buy a URL from godaddy.com that humiliates the target such as: www.ambersisugly.com, then fill it with unkind postings and photos. Photoshopping a person into uncompromising positions is a highly used form of cyber bullying, then spreading word about the site to others via email, social networking, etc. Many kids today are playing interactive games on gaming devices such as X-Box Live and Sony Play Station 2 Network. Multiplayer online games and virtual worlds can be venues for harassment and cyber bullying. These gaming devices allows teens to communicate by chat and live Internet phone with anyone they find themselves matched with in an online game. Sometimes the kids verbally abuse the other kids, using threats and crude language. Sometimes they take it further, by locking them out of games, passing false rumors about them or hacking into their accounts (Willard). Yet, interactive gaming is what kids and teens enjoy the most. And what used to be a solitary and isolating activity is now a community and social activity. As entertaining as interactive gaming is, parents should be aware that their children can speak, using their own voice, with strangers online. Xbox comes with built-in parental controls, which prevent the child from using voice chat until the parent feels they are able to handle it safely. They need to be aware that networked gaming devices offer voice chat (WiredKids). They also need to understand that many other interactive voiced games can be accessed online using an ordinary headset. Some teens who get involved in cyber bullying dont realize the impact or consequence of what they say online or in a text message. They may feel that saying something online or via a text message is not as bad as if they said it in person. The bully then sits back and gains gratification from seeing others engage in destructive behavior towards each other (Field). It may even start out as a joke. Others use cyber bullying because they dont have the courage to say something face to face. Either way you look at it, cyber bullying is wrong because the remarks are usually untrue, very hurtful and can be damaging to the victim. If educators and administrators could create and use blogs to educate students about cyber-bullying in language that students can understand and to which they can relate, it may be a more appropriate medium for implementing guidelines as opposed to the more traditional and older-fashioned approaches. Web blogs represent a new medium for computer-mediated communication that may offer discernment into the ways of young peoples self-expression and relationships in peer groups. Schools need to educate students and parents about cyber bullying. They need to inform parents and students of acceptable computer use policies in writing at the beginning of the school year and strictly reinforce these policies throughout the school year. It is recommended that there be a clause in the policy allowing school officials to discipline students for violating the acceptable use policies when not using school computers under certain circumstances (COPS). The policies should be posted visibly in areas where computers will be used by students. A penalty for students violating any acceptable policy should be suspension of their computer privileges. All children and teens have a way of showing their emotions or signs that something is wrong. Parents and teachers sometimes mistake these signs as normal behavior. It is not until this behavior gets out of hand or creates problems, that someone grows concerned and begins to ask questions. Signs that a child is being cyber bullied can vary. A few things to look for are: signs of emotional distress during or after using the internet, withdrawal from friends and activities, avoidance of school or group gatherings, slipping grades and acting out in anger at home, or changes in mood, behavior, sleep, or appetite (KidsHealth). Children who are victims of cyber bullying normally do not tell anyone, because they feel afraid or are embarrassed. There have been many high profile and tragic incidents in the media in recent years which have linked adolescent suicides to experiences with cyber bullying. The connection between suicide and interpersonal aggression is certainly nothing new, as a number of studies have documented the association between bullying and suicide. Those who experience bullying, and those who bully, report higher levels of suicidal ideation and are more likely to have attempted suicide. Some people who end their lives or attempt suicide might be trying to escape feelings of rejection, hurt, or loss. Others might be angry, ashamed, or guilty about something. Some people may be worried about disappointing friends or family members. And some may feel unwanted, unloved, victimized, or like theyre a burden to others (KidsHealth). The following is an account of real-life examples. Thirteen-year-old Megan Meier of Dardenne Prairie, Missouri was, by all accounts, a sweet, loving young lady. Megans parents vigilantly monitored Megans Internet use, going so far as refusing to give Megan access to her own MySpace account unless one of them was there to input the secret password. Shortly before her fourteenth birthday, a cute boy name Josh sent Megan an electronic request to be added as a friend to her MySpace account. For the next six weeks, Megan and Josh exchanged on-line correspondence and Megan began to have a rosier outlook on life as there was now a cute boy who thought she was pretty; Megan had suffered for years with weight issues and depression. Suddenly, and inexplicably, Megan received a message from Josh ending their on-line relationship because he had heard that she was not nice to her friends. Josh had also shared some of the private content of their prior conversations with other classmates on MySpac e which led those classmates to launch an online attack against her, calling her vicious names. Later that evening, Megans mother found her hanging by a belt in her bedroom closet; she died the next day. Sadly, Megans story gets much worse. Weeks later it would be revealed that Josh was an imaginary persona, allegedly created by the mother of one of Megans former friends. The mother, the former friend, an eighteen-year-old employee of the mother, and several other of Megans classmates all took turns pretending to be Josh, writing messages and causing Megan to reveal personal and private information to an audience that she believed was a cute boy that liked her (Pokin). Eerily similar, is the story of thirteen-year-old Ryan Halligan of Essex Junction, Vermont. Ryan had struggled during his early years in school and had self-esteem issues as a result. Beginning in the fifth grade, he was bullied by another boy in school. The bullying persisted until seventh grade when Ryan was able to fend for himself during a physical altercation with the bully. After that, Ryan and the bully became friends and Ryan revealed potentially embarrassing confidences to the boy. The boy then revealed these stories to classmates via the Internet, starting rumors about Ryans sexual orientation. Later that summer, Ryan began chatting on-line with one of the most popular girls in school. Like Megan Meier, he felt comfortable enough with the girl to discuss topics that he would not necessarily want others to know about. When the school year began, Ryan approached the girl only to be rejected in front of her friends. She informed Ryan that the on-line relationship had been a joke, and that she had shared the contents of their chats with her friends. Unable to deal with the humiliation, Ryan committed suicide (Halligan). These are extremes but far from unique examples of devastation wrought by cyber bullying. Since Halligan and Meierss death, more and more children are logging onto the internet, so its likely that online bullying, including sending threatening messages, displaying private messages and posting embarrassing video and photos online, is also increasing. There are no laws that specifically address cyber bullying. Cyber bullying offences can fall under other laws depending on the state. Victims of cyber bullying should not respond to the cyber bully, as the situation can escalate into serious incidents offline. Keeping electronic and printed evidence to document incidents and reporting serious incidents to law enforcement officials is recommended. What can you do to protect yourself and your family from the consequences of cyber bullying? First, get involved with your childs online activities. Require that all passwords be divulged to you, and make it a policy to audit regularly. If your child has an online web page, such as those on MySpace, visit it often to see what he or she is posting. This includes both the parents of the bullies and the victims. Next, there needs to be frank talk to other parents about what is going on in your childs online life. You would be surprised how much other parents could tell you about your own child. Finally, if your child is bullying someone, make sure he knows the potential educational, criminal or financial consequences of such behavior. If you discover that your child is a victim of bullying, consider having her see a counselor to ensure that there are no issues that would cause her to crack under the pressure. Although most kids are able to live through the ordeal, there are some kids such as Megan and Ryan who may have underlying issues that need to be addressed (Curier). Finally, if your child is being ridiculed for an issue that could be easily improved with the proper attention, parents should not delay in getting help for the youngster. This issue is not going away, and begs for much more attention and a host of solutions to cease what is definitely one of the most troubling trends of our times.

Hayeks Contribution to the Business Cycle Essay examples -- essays pap

Hayeks Contribution to the Business Cycle Friedirch August von Hayek was born in Vienna on May 8, 1899 and died on March 23, 1992, in the city of Freiburg in Breisgan in Germany. Hayek was a central figure in 20th-century economics and he represented the Austrian tradition. After Hayek served military service, he became a student at the University of Vienna where he got his doctorate in law and political science. In 1923-4, Hayek visited New York and then returned to Vienna where he continued his work. Hayek became the first director of the Austrian Institute for Business Cycle Research in 1927. He also gave some lectures in England at the London School of Economics in 1931. In England, he participated in such debates as monetary, capital, and business-cycle theories during the 1930s. Hayeks' contributions were very important. To describe, business cycles, one has to examine the historical record of a nation's overall economic performance. "It is a pattern of long-term growth marked by alternations of expansion and contradiction. These recurrent alternations above and below the long-term trend are business cycles" (Outhwaite, 55). The term "economic fluctuations" is used to describe the same phenomena. Economists have distinguished many cause of the business cycle. There are some factors outside the economic system and those within it. Outside causes such as war and major inventions are referred to exogenous factors. Whereas "endogenous factors belong to the internal working of the economy itself and its tendency to fluctuate over extended periods" (Outhwaite, 56). Before World War II, the emphasis was put on endogenous factors, and thus theories such as monetary; overinvestment; underconsumption; psychological were more important than others. In general, all cycle theories involve some kind of cost maladjustment. F. A. Hayek was one of the many economists who, indeed, explained overinvestment theory in a monetary sense. Overinvestment theory is related to the overproduction-type theories. Those theories include consumer goods, capital goods, or investment of money or credit. "They may stress fixed capital against circulating or liquid capital" (Haney, 667). However, the overinvestment theory assigned a crucial role to the acceleration principle, according to which "a mere decline in the rate of increase in business sales could gi... ... Butler, Eamonn. Hayek: His Contribution to the Political and Economic Thought of Our Time. USA: Universe Books, 1985. 8-10. Colonna, M., Hagemann, H., and Hamouda, O. Economics of F.A. Hayek. (Vol.2, pp xii- xiii). Edward Eglar Publishing Limited. England. 1994. Haney, Lewis H. History of Economic Thought. New York: The Macmillan Company, 1949. 667-84. O'Driscoll, Gerald P., Jr. Economics as a Coordination Problem: The Contributions of Friedrich A. Hayek. Kansas City: Sheed Andrews and Mcmeel, Inc. 1977. 9-11. Outhwaite, William and Tom Bottomore. The Blackwell Dictionary of Twentieth- Century Social Thought. Oxford: Blackwell Publishers, 1993. 55-57. Palgrave, Robert Harry Inglis. "Friedrich August von Hayek". The New Palgrave: A Dictionary of Economics. (Vol. 2, pp. 609-10). The Macmillan Press Limited. USA. C 1987. Palgrave, Robert Harry Inglis. "Ricardo-Hayek effect". The New Palgrave: A Dictionary of Economics. (Vol. 4, pp. 198-99). The Macmillan Press Limited. USA. C 1987. Spiegel, Henry. The Growth of Economic Thought. New Jersey: Prentice-Hall, Inc., 1971. 543-44. Tomlinson, Jim. Hayek and the Market. London: Pluto Press. 1990. 5-6.

Symbols in the Mayor of Casterbridge

AP English Literature and Composition Miss Hodge 19 March. 2013 Symbolism in The Mayor of Casterbridge A symbol is an object, person, or figure that is used to represent a concept in the story. Throughout the novel The Mayor of Casterbridge, there are three key symbols. All three symbols Hardy uses are objects. These three objects all represent something about the main character, Henchard. One of the three symbols also pertains to Farfrae, another character in the novel. The three symbols are the collision of wagons, the bull, and the caged goldfinch.All three of the symbols play a large part in this novel and further help the reader understand the concepts of the characters. The first of the symbols is the collision of wagons. The two wagons that collide are grain wagons; one owned by Henchard, and the other wagon owned by Farfrae. The wreck happens at night, and both of the wagons are filled to the brim with hay. One of the wagons gets stuck and has to be left overnight. The violen t collision of the two wagons is more than just a wreck which Farfrae’s waggoner thinks â€Å"[he] must have done [that] a purpose† (Hardy 179).This action symbolizes the ongoing struggle of Henchard and Farfrae’s relationship (college prep). In the beginning of their relationship, Henchard is very pleased with Farfrae, but as their lives go on together, Farfrae begins to become more well-liked by the townspeople than Henchard. After more time passes, Henchard grows very jealous of Farfrae and despises him. They are building up great tension between one another, and the collision just adds to it. The wagon collision also symbolizes the traditional ways in which Henchard does his business.These practices may be outdated and ineffective, but they are what Henchard stands for and values. On the other hand, Farfrae is very modern in his business, and therefore more effective. Farfrae and his modern attitude have caught the eye of townspeople, and they are intrigued by his way of business. The second symbol is the bull. The bull enters the novel when it chases down Lucetta and Elizabeth into a barn and onto the loft. As they try to get away, Henchard is there to save their lives, mainly Lucetta’s. He gets a old of the bull and guides it to the ground. The bull becomes paralyzed, and its nose begins bleeding. Lucetta is crying and feels blessed she was being saved, but Henchard more so because â€Å"[she] once saved [him]† (Hardy 193). Through this action, the reader may begin to feel more sympathetic towards Henchard in the showing of his strength and courage. The bull in the novel also symbolizes the brute forces in the world that threaten human life. Bent on destruction, it seems to embody the unnamed forces Henchard carries.The third symbol is the caged goldfinch. This object is given to Elizabeth at her wedding, from Henchard. Henchard never actually gives the goldfinch straight to Elizabeth, but he leaves it there in the corn er of the room. The bird is forgotten there after Elizabeth coldly greets Henchard, which he takes harshly. When the maid finds the goldfinch, Elizabeth then realizes she needs to set out and find Henchard, but she does not know Henchard is with Able being cared for at Able’s cottage.The only reason for Able doing this is because; Henchard once cared for his mother. Able feels he needs to return the favor. When Elizabeth finally catches word of Henchard, he is already dead. Henchard â€Å"didn’t gain strength, for you see, ma’am, he couldn’t eat† (Hardy 304). The goldfinch symbolizes Henchard in his last days. Both Henchard and the goldfinch are not eating and starve themselves in their last days. Hardy ties Henchard’s fate and the goldfinch’s fate together. Both Henchard and the goldfinch live and die in a prison.Though Henchard’s was not literal like the goldfinches, he was still imprisoned by his personality and his past. He nchard cannot escape what he has done in the past, and this is being shown with the symbol of the goldfinch. Even Though Elizabeth reaches out to Henchard in the end trying to weather the storm, Henchard still dies isolated and alone (Holtsberry). All three of the symbols play a large part in this novel and farther help the reader understand the concepts of the characters. Therefore the use of the symbols can be understood clearly.All the symbols reflect an abstract concept. By using the collision of wagons it shows the concept of Henchard and Farfrae’s relationship, and how it takes a turn for the worst. When Hardy uses the bull as a symbol in the novel, it shows the strength and courage of Henchard. The bull also shows the brutal forces surrounding them in their lives. The last symbol is the caged goldfinch. This symbol shows how Henchard lives his life imprisoned in his own actions. Most of the choices Henchard makes that imprison him, he made in the past and when he was a young man.Even though one of Henchards biggest mistakes he makes is while he is a wise old man. This mistake is when he lies to Elizabeth about being her father. By Hardy using the symbols in The Mayor of Casterbridge the uncommon moods of Henchard are accepted by the reader. Works Cited Hardy, Thomas. The Mayor of Casterbridge. New York: Barnes & Noble Classics, 2004. Print. Holtsberry, Kevin. The Mayor of Casterbridge. Blogcritics. org. Technorati, Inc, 21 May. 2004. Web. 16 March. 2013. Literary Analysis Essay. Collegepreppappers. blogspot. com. 12 March. 2012. Web. 16 March. 2013.

The eNotes Blog Januarys Teachers Corner Column Homework The GreatDebate

Januarys Teachers Corner Column Homework The GreatDebate The philosophy of education in the U.S. is always subject to disagreement and controversy, but everyone can agree on this: It’s never, ever static. The dynamics in education often seem like those of a pendulum swinging back and forth, from one extreme to the other, as policymakers, curriculum designers and book writers continue to define and redefine what are now called â€Å"best practices.† The current Great Debate over homework is a perfect example of the way the pendulum swings in education. In â€Å"The Case For and Against Homework† at ascd.org/publications/educational-leadership/mar07/vol64/num06/The-Case-For-and-Against-Homework.aspx, Robert J. Marzano and Debra J. Pickering summarize how homework has been accepted or rejected as a good practice since the early 1900s. Reading the summary is enough to give you whiplash: Throughout the first few decades of the 20th century, educators commonly believed that homework helped create disciplined minds. By 1940, growing concern that homework interfered with other home activities sparked a reaction against it. This trend was reversed in the late 1950s when the Soviets launch of Sputnik led to concern that U.S. education lacked rigor; schools viewed more rigorous homework as a partial solution to the problem. By 1980, the trend had reversed again, with some learning theorists claiming that homework could be detrimental to students mental health. Since the 1980s, the campaign to eliminate homework has marched on with the publication of books and articles and op-ed pieces contending that homework is not only useless but harmful. Today, many schools have banned homework completely, instituting a â€Å"no-homework† policy that  teachers must observe in lesson planning and instruction. As always in our profession, however, a change in education theory and best practices is on the horizon. According to Marzano and Pickering, a growing body of research indicates that homework, â€Å"when employed effectively,† is, in fact, useful and that â€Å"doing homework causes improved academic achievement.† Right now, the pro-homework and the anti-homework forces have squared off, dug in, and begun attacking each other’s credibility and research. As the debate rages on, Marzano and Pickering’s phrase, â€Å"when employed effectively,† is important to note because it implies, correctly, that homework should never be assigned without careful thought and planning. Type â€Å"homework† into your favorite search engine, and among the hundreds of articles that pop up you’ll find lots of guidelines, like these: Assign homework that has a legitimate purpose, such as practicing a skill, studying topics that students want to explore on their own, or reading in preparation for instruction. Make sure to consider length and degree of difficulty when designing homework assignments so that students can complete them successfully with reasonable effort.   Keep students’ ages in mind when assigning homework. The older they are, the more likely it is that they will benefit from homework. The younger they are, the less time they should spend on homework and the less likely they are to benefit from it. Since middle school and high school students usually take numerous classes with differentteachers, avoid assigning homework that’s due the following day. Give them some flexibility since they probably have homework deadlines in several classes. Don’t assign homework that’s so difficult or complicated it requires parents to act as tutors. To learn more about effective vs. ineffective homework practices, check out the two user-friendly charts at Reading Rockets: readingrockets.org/article/effective-practices-homework. The charts are part of an article that lists five facts about homework every teacher should read before assigning it. Since at least seven recent studies have shown that homework significantly raises scores on standardized tests, it’s likely that assigning homework will become a â€Å"best practice† once again. Meanwhile, until the dust settles, teachers no doubt will do what teachers always do while the theorists are busy debating how to educate kids. They will use their knowledge, training, experience, creativity, and common sense to find the middle ground where learning takes place steadily and consistently from year to year. So thank goodness for that- and for you! I’ll be back next month with some ideas for second semester. It’s hard to believe that half the school year is over. I hope it’s a great year for you and your students! Happy New Year! Susan

The Hawthorn studies Essays

The Hawthorn studies Essays The Hawthorn studies Essay The Hawthorn studies Essay The Hawthorn Studies took place in Western Electric Companys Hawthorne works in Chicago between 1924 and 1932. Originally setting out with the objective to find the relationship between physical environment and productivity, their conclusion was far different. Stephen P. Robbins (2000, p93) The Hawthorn Studies made an important contribution to our understanding of group behaviour. Before the contribution of the Hawthorne studies very different theories were prominent within organisations. Rather than a Human Resource culture, scientific management such as Fordism and Taylorism were popular, and these theories concentrated on the workers motivation to work being money. Many believe that the Hawthorn studies were a precursor to the Human Relations approach that is in wide use today. That the findings of the studies led to more research into behaviour at work, rather than concentrating on other production varying factors. To show how much of a contribution the studies made to the understanding of behaviour at work, it is also necessary to look into modern studies. This is so that the value of the initial Hawthorn Studies can be gauged in how studies and theories were approached in their wake. When the Hawthorne Studies began, the aim was to find a relationship between workers physical environment and their output. This task was much in tune with the scientific management approach which measured workers an attempted to increase production by increased efficiency. Firstly, a study into the effect of lighting on production took place. Rather than find a direct relationship as expected, it was found that groups under close observation had rising production. This rise in output was independent from any changes in the lighting, and this could not be explained. Looking for answers into the rising production, new experiments were setup and overseen by Harvard Professor Elton Mayo. During the next phase of experiments in the relay assembly test room, a small group of women workers were isolated so that they could be studied more carefully. Over a multiyear period it was found that this small groups production was increasing steadily. Sickness and absence also dropped to a third of that in the rest of the factory. The conclusion was that the women saw themselves as a special group, and this was resulting in the increased production. A third phase of the experiment was setup in the bank wiring observation room. The aim of this experiment was to ascertain the effect of a piece rate wage incentive plan. Assumptions were made that individuals would maximise their own output and therefore their earnings. However the study discovered that the employees did not individually maximise their performance. Instead the output was controlled by their group. Stephen P. Robbins (2000, p92) Their output became controlled by a norm that determined what was a proper days work. This conclusion was very different from previous theories where it was assumed that a workers motivation came from pay and conditions. Morgan Witzel (2000, p8) By the time the project was finished, ten years later, its scope had been widened to include nearly every factor, psychological and physical, personal and professional, in work and home life, which might affect the employee and his or her performance, and more than 20,000 people had been studied and interviewed. So although setting out with intentions of carrying on scientific management, the Hawthorn studies uncovered new theories and observations of motivation and employee behaviour. In order to assess the contribution of the Hawthorne Studies, we must look at how behaviour at work was understood before them, and the theories that were utilised by management. Scientific management was born in the early 1900s by Frederick W Taylor. Taylors theories were very different to those born out of the Hawthorn Studies. Tony J. Watson (1980, p44) Taylorism sees the worker basically as an economic animal, a self-seeking non-social individual who prefers managers to do their job- related thinking for them. Using this model of the motivation to work of employees, management simply needed to organize the work and offer monetary incentives which would increase production. Many large organizations such as Ford adopted this strategy, and scientific management was the accepted management theory. Taylor was the first to write on the subject of scientific management, but it was Henry Ford who famously implemented it. Fordism treated workers as another machine and had very simplistic assumptions regarding motivation to work. Taking scientific management on board, these companies were also accepting that their employees behaviour was dependent on pay and conditions. It was not that these companies dismissed other factors, more that they were as yet undiscovered. There were however many critics of Scientific Management and some problems associated with it. Many union leaders were concerned by the practises of introducing this system, not by the higher rates of pay and security offered by some practises. It was the practises where employers introduced piece-rate wages then cut the rates as soon as higher production was reached. Other practises which had introduced correct rates, found production did not meet targets set, and punitive action was then taken. Because Scientific Management did not take into account groups and social behaviour, if targets were not met there was no other explanation other than the workers were not trying their best. It was not until the conclusions of the Hawthorne Studies that other factors were taken into account, and more explanations of workers behaviour could be made. It is widely recognized that the Hawthorne Studies were key in the development of HR (Human Relations) concept. Buchanan, D. and Huczynski, A (1985, p186) Companies concluded that the employees receptivity to managements goals depended on the extent to which the boss could meet employees social needs, such as that for acceptance. In this sense, the human relations approach to management was born. This approach is widely used today and takes into account the factors such as groups and social variables, which were documented during the Hawthorn Studies. To Human Relations theorists, management need to provide a work environment, within which employees can fulfil their social needs. These social needs were identified from the Hawthorn studies, and have since been used in many HR models. Management can use this information to introduce modern techniques such as team building, communication and supportive supervision. All of these techniques, as with scientific management are implemented to managerial needs, and ultimately to increase productivity. Other studies have since been carried out in the wake of the Hawthorne observations. The Luton studies conducted by Goldthorpe et al (1962) were carried out to establish the workers orientation to work. Workers there were well paid and perceived their work as a means to secure pay and security. The employees orientation to work was formed independently from their current employment. It was of little intrinsic value to them, their motivation came from class, community and family background. These studies opened up new areas of debate, and posed questions to management. How could they motivate workers, who gained little or no motivation from work, but only from personal backgrounds? This forced management theorists to think about the employees life outside the organization as well as within work.

Marketing Strategy of Pepsi and Coca Cola Essay

Marketing Strategy of Pepsi and Coca Cola - Essay Example For the product itself, flavours are very alike to Coca-Colas. Pepsi have also broadened their product line to include other flavours and brands for example, Mountain Dew and also many different sizes, just as their competitor, to gain a greater segment of the market. In this paper we will study the marketing strategy, strengths, weaknesses, opportunities, threats and the future outlook of both the companies and their product. In order to have a full insight into the theme of the marketing strategies we will analyze the two well known brands separately The "Coca-Cola" trademark was registered for the first time in 1893, although it was seven years earlier that pharmacist Dr John Styth created a fragrant caramel-coloured syrup that went on sale as a soda fountain drink in Atlanta, Georgia. Large-scale bottling began in 1894, after the rights to bottle and sell Coca-Cola across most of the US were sold for just US$1. In 1923, Fanta became the first soft drink other than Coca-Cola to be marketed by the company, and in the same year The Coca-Cola Company extended into fruit juices and concentrates with the acquisition of the Minute Maid Corporation, which added frozen citrus concentrates and other drinks, along with the brands Minute Maid and Hi-C to its growing portfolio. Further reclassifications took place over the 2001-2002 period. ... While North America and Latin America remained largely unchanged during this restructuring, with Puerto Rico moving from the latter to the former, the Middle East division was added to Europe and Eurasia, which then changed its name to Europe, Eurasia & Middle East. Simultaneously, Africa and Middle East, less the reclassified Middle East division, reverted to Africa. Furthermore, during the first quarter of 2001, Asia Pacific was renamed Asia, and during the first quarter of 2002, Egypt was reclassified from Europe, Eurasia and Middle East to Africa. The Coca-Cola Company also signed a number of bottling agreements in 2001. In the Philippines, the company acquired Australian-based bottler Coca-Cola Amatil Ltd's 35% interest in Coca-Cola Bottlers Philippines Inc. Later in the year, in a joint venture with San Miguel, The Coca-Cola Company acquired the Filipino soft drinks maker Cosmos Bottling Corp. However, the competition in the US bottled water market intensified in the following years and the joint venture failed to live up to expectations in terms of sales. In April 2005 The Coca-Cola Company acquired Danone's stake in CCDA, taking over full control of its US water joint venture. In another venture outside cola-based carbonates in 2002, The Coca-Cola Company announced an agreement with Diageo and Pernod Ricard to acquire the Seagram's Mixers business, located primarily in the US and Mexico. In addition, The Coca-Cola Company also agreed to a long-term global licensing deal with the French company that adds Seagram's well-known brand of mixers, including Ginger Ale, Tonic, Club Soda and Seltzer, to The Coca-Cola Company's growing portfolio of non-alcoholic beverages. The early years of the new millennium have also witnessed

Brand management for Rolex (a case of study) Essay

Brand management for Rolex (a case of study) - Essay Example The case study will explain the brand management strategy developed by Rolex in the international market. Rolex has followed certain branding strategies to maintain its good image in the international market and enhanced its brand value significantly. This case will analyse the strategies that has made Rolex a famous brand. It is a descriptive case study. In this case study, qualitative method has been followed. The data that is used in this case study is secondary data and it has been collected through websites and books. The case study consists of six chapters. The first chapter describes the brief overview about the overall case study. The second chapter is the literature review. In this chapter, the details about the research topic have been explained to generate in-depth understanding of the research problem. The third chapter consists of statement of research problem and the research methods where the main research problem has been identified and the methods of conducting the c ase study have been stated. The fourth chapter will describe the research process i.e. what has been done to perform the case study analysis. In the fifth chapter, the secondary data will be analysed with regard to the research problem and the literature review. The final chapter is the conclusion where the actual findings of the research will be described on the basis of analysis of the findings. The basis of the case study is brand management of Rolex. Literature Review Rolex is one of the dominating deluxe wristwatch manufacturing companies. It is a multinational company which operates their business in excess of 100 countries. Rolex is renowned for its good business performance and high status (Rolex, n.d.). Brand Management Brand management is about developing an image of a brand and also maintaining it. Brand management helps a company to define any product, position the product, and deliver it to the customer. It is an ability to generate and sustain the brand. A strong brand is an asset for a company which discriminates any product from other alternative products. It can set an additional image to the product of the company (Management Study Guide, 2011). Brand Positioning of Rolex With regard to establishing brand image, Rolex always prefers to use certain traveller or singer or other stylish person for advertisement purposes. Rolex seeks selective media for advertising their products which can help to form the image of the brand as well as control the advertisement cost. Rolex is extremely elegant to accomplish multiple factors while spending least amount of money which can help to maintain the balance between optimal cost and profit. Through their good marketing skills, Rolex successfully increases their fans and earn the honour and faith of Rolex users (Fairy, 2010). Brand Awareness of Rolex From early 1930s, Rolex focuses on product quality. The advertisement of Rolex was limited to just product level and made by using verbal statements and graphi cs.